This is the age of marketing.Marketing activities are parts of everyday life.Marketing plays very important role in the economy also.The importance of marketing can be listed as follows,
(1)Importance to consumers:
-standard of living
-value addition
-information
-assortment of product
(2)Importance to organization:
-demand management
-co-ordinated uses of resources
-objectives achievement
-environment adoption
(3)Importance to society:
-social well brings
-employment generation
-meet community needs
-economic gain
No comments:
Post a Comment