We need to understand the concept of marketing.We should have two concept ,traditional concept and modern concept.
Traditional concept : Traditional concept of marketing is simply related with the transfer of ownership of goods through physical distribution.It always focus on the delivery of products to the consumers.It is understand as known some definition of traditional marketing concept are given below.
According to marketing association "Marketing is the performance of business activities that directly flow off goods and services from producers to consumers.''
According to daddy,"Marketing is the economic process by which goods and services are exchanged and their values are determined in terms of money price.''
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