Market is a place where buyers and sellers gathered together to buy and sell goods.The word market is derived from the Latin word Marcus which means merchandising made as a place where business is conducted.It means market is a place of locality where things are bought and sold ,buyers and sellers meet to affect purchase and sales.
Market is not only the place where goods are purchased ans sold but it is the process of exchange that supports to make the flow of goods from producers to the consumers.It is an agreement by providing an opportunity to exchange goods.Markets can be defined as fallows:
According to American marketing association (AMA)"Market is the aggregate demand of potential buyers for a product or service.''
According to kotler and Armstrong "Market is the set of actual and potential buyers of a products.''
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