Modern concept of marketing is developed due to traditional concept of marketing is narrow and unable to satisfy the consumers needs.Its focuses to produce the goods according to the consumers requirement and offers service after the sales of goods to satisfy the costumer's.This concept of marketing is consumer oriented where consumer satisfaction's gives high priority.
According to the American marketing association,"Marketing is the process of planning and executing the conception,pricing,promotion and distribution of ideas,goods and services to create exchange that satisfy individual and organization activities.''
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